Sylvian Care Marks a Major Milestone with First Franchise Resale in South East London
Sylvian Care has completed its first franchise resale, with Sylvian Care South East London now operating under the leadership of franchisee Florentina Vlad.
The territory was previously known as Sylvian Care Bexleyheath. Florentina recently completed New Owner Training Week at the Sylvian Academy alongside Hani Ahmed, who has been appointed Registered Manager for the territory.
“I never thought I would end up in the care industry, but I couldn’t be happier that I chose this path,” said Florentina Vlad, franchisee of Sylvian Care South East London. “After more than a decade in the corporate world focused on talent management and people development I’m still looking after people, just in a different way.”
Florentina’s route into franchising began with late-night research into buying an existing business.
“One midnight I listened to a podcast. The speaker said people think they have to start a business from scratch, but you can also buy a business,” Florentina explained. “I started browsing platforms for businesses for sale and came across Sylvian Care. Something about it just clicked. I saw it was a family business, the website was professional, and I thought, I’d be proud to even talk to them and learn more.”
Florentina moved quickly to secure leadership for day-to-day operations.
“Hani Ahmed is incredible. She came via recommendation and from the first conversations we were aligned on values and ambitions,” said Florentina. “We were already talking about how to run and grow the business. It felt like another sign that this was meant to happen.”
At the heart of Sylvian Care South East London’s mission is a guiding principle: if you can’t do something exceptionally well, you shouldn’t do it at all. Florentina and Hani are united by a commitment to a “best in class” service; deeply respectful, compassionate, and personalised.
“Inviting someone into your home is an act of trust, and trust is earned,” said Florentina.
Quality and transparency sit at the core of her approach:
“What I want this franchise to scream is quality. We take full responsibility for a job well done,” she said. “We’ll be transparent, efficient, and make it easy to understand what we do, when we can deliver, and what it costs.”
Florentina’s background in talent management shapes her approach to recruitment and staff development.
“I wanted to start a company I’d want to work for,” she said. “We’ll handpick people with the right values and experience. People are the beating heart of the organisation. Carers look after our customers and bring back insights that help us improve. It’s a circle of life: we support our carers, carers support our customers, and that lets us help more people, in an ever-improving way.”
“We are thrilled to welcome Florentina Vlad as the new franchise owner of Sylvian Care South East London,” said Cristina Grancea, CEO of Sylvian Care. “This moment represents a significant step forward for the network - our first ever franchise resale - and it highlights the resilience and scalability of the Sylvian Care model.
Florentina’s passion for delivering exceptional care, combined with Hani’s leadership and experience, make them the ideal team to continue the territory’s success. This milestone is a proud example of how sustainable growth and community impact can go hand in hand.”
About Sylvian Care South East London
Sylvian Care South East London provides high-quality, person-centred care services for older adults across the region. Led by franchisee Florentina Vlad and Registered Manager Hani Ahmed, the team is dedicated to delivering care that empowers independence, dignity, and connection.
To learn more or arrange a friendly conversation, visit:
👉 https://sylviancare.co.uk/southeastlondon